Sunday, 4 July 2010

World Cup innovation

World Cup infographic innovation

In a series for each country of the 24 who started the finals in South Africa, Luis Chumpitaz, Graphics Director for Al Bayan (designed by Innovation) in the Emirates, and his team have created wonderful infographics, like this example of Germany

But here's the beef...

The total supplement and each infographic are in Arabic and English

Is this a first in the world of visual reporting?

And infographics that have driven syndication (cash paid to your publisher) throughout the Arabian nations

Chumpitaz says:

This project was challenging because is the first time that, an Arabic newspaper recognizes that in Dubai the big population of expat like football, for this reason I suggested to make this supplement in two languages. After the approval my surprise was the reaction of the sport media in GCC, newspapers like Al Shabeeba in Oman, Al Riyadh in Saudi Arabia, Al Sharaq in Qatar, and others in the rest of GCC countries took the decision acquire and print the supplement in their own countries. This was really good news!

Total football, total infographic caviar


C'mon - tell me how you feel