NYT – the art of total journalism
This online report by the New York Times, is possibly, one of the finest of any modern journalism, shows us that the efficiency of footwork is the key to Federer's success
Introduced as a winner in Pamplona, its got the lot
You don't need to be a tennis fan to love this
For me – the best
Voice over from a tennis coach, animation, diagrammatics, video footage and clickable navigation, this project surely points the forward for any media organisation wanting to discover the next level of journalism
It should also be noted, that this reporting could never work on TV as the viewer can control what he/she wants to view, it is visual and so would not work on radio, and because it is animated it leaves print journalism in its slipstream
Although accepted, I recognise that we could extrapolate what we need and produce in illustrator for the print news edition
But this is not the point
This is the power of online journalism, about recognisable forms and people
Visual reporting that transcends infographics
For general society, for the future
Who needs TV when you can watch an iPhone app, or what is new on your iPad?
And a future shaped by infographic editors
It works very well but it doesn't seem as groundbreaking as some of their work previously.
ReplyDeleteIt all comes from a concise, descriptive script and the decision to strip back the visual element to allow the information to be highlighted. All the stranger then to have that colour picture of a slalom skier slide in - what does that add?
The graphic treatment isn't that dissimilar from graphics seen on television, it's just that this format allows the viewer to pause or skip the video or to go to the menu, in the same way you can on a DVD. Any idea how long it took to produce?